Happy Friday everyone!
In case you didn’t know it by now, social media has made firms more responsive to their customers than ever before. This has huge implications for businesses of all sizes, from sole-practitioners to multi-billion dollar firms and everyone in between.
For instance, the other day I noticed LinkedIn removed their “Get Introduced” feature (one of their best features in my opinion) so I sent them a couple of Tweets to ask about the changes. Within a few hours, LinkedIn’s HelpDesk responded, explaining that this was not intentional and they would get right on it.
If LinkedIn ignored my message, they would risk hurting their brand, since I (or anyone with a Twitter account) could cause trouble for them.
Ten short years ago, it was impossible to have public dialogues with huge companies; now these conversations are impossible to avoid.
What does this mean for you?
- If you have a complaint about a company, especially a large one (i.e. Verizon, Comcast, LinkedIn etc.) hop onto Twitter and let them know about it. They typically respond quickly and frequently offer great customer service.
- Social media gives individuals tremendous power. It also presents risks for businesses of all sizes.
- If someone complains about your work and vents their frustration on social media, you could be in trouble if you don’t know about it.
Knowledge is power. Doing something with that knowledge can powerful. And wishing it will go away presents real risks for you, your company and your career.
Oh yeah, here’s a hilarious video of a Bostonian catching a huge “sea monsta.” Warning: there is a lot of cursing in this very funny video.
Have a great weekend!