Social media

hostess cupcakes

Hostess goofed big-time on Twitter. Or did they?

Happy Friday everyone! This week Hostess Cupcakes made a mistake when promoting their baseball-themed cupcakes. Or did they? See the article and decide for yourself. Thanks to Ken Toumey for sharing! Forbes is the latest publication to urge business owners to get on social media. In their words, you need to get on yesterday. (Psst — I can […]

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How lawyers, CPAs and other service professionals can use social media to grow their practices

Happy Friday everyone! Let’s start this week with Newton’s Third-and-a-Half Law of Motion: Okay, onto serious topics. Are you an attorney or a CPA looking to grow your practice? Good news: my friend Chris Curran and I, co-hosts of Social Media Unscrambled, created a series of podcasts to help the Bianchi Law Group grow their practice with social media. Have a listen! Facebook rolled […]

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“Would you like to discuss racism with your Venti Lite Soy Caramel Frappuccino? Why are you laughing at me?” This Week in Social Media

Happy Friday everyone! This week Starbucks asked their baristas to discuss racism while serving their drinks. To make matters worse, they only selected photos of white people holding their drinks to promote this idea. It is not very often that I am left speechless, but this is one of those moments. Good gravy, what were they thinking? (Thanks to […]

Loose Tweets Sink Fleets!

McDonald’s learns a harsh social media lesson — again

Happy Friday! For some reason McDonald’s can’t get social right. They’ve made blunders before; this time they tried to convince an indie rock bandto play at South by Southwest (SXSW) music festival for free (in exchange for exposure) and faced a big online backlash. Why don’t they learn? Twitter and Google announced a partnership recently, where Tweets will appear in […]

Loose Tweets Sink Fleets!

Loose Tweets Sink Fleets – This week in Social Media

Happy Friday everyone! This week a remarkable story came out on the New York Times: author Jon Ronson interviews people who had their lives ruined by a single tweet. It’s a great read; have a look. And, a young girl Tweeted herself out of a job in Texas. While this was less dramatic than the previous story, it serves […]

David Deutsch Social Media

Social Media is Making the World a Better Place

**Note: Tor Alden from HS Design kindly pointed out a typo from last week’s round up: I accidentally dropped the “e” in “shared” and spelled it “shard.” However I did intend to spell “Welp” as a less-formal way to spell “Well.” Thank you Tor for your diligence in pointing out my error!** Happy Friday everyone! Every day I see (and share) negative stories about social media, […]


Get Ready for More LinkedIn Changes

Happy Friday everyone! Yay, more changes have come to LinkedIn! (That was sarcastic.) Take a look here to review some of them, and let me know if you have any questions. Here are six ways Instagram can help your business. Don’t underestimate the power of Instagram; it is a very popular social networking site, and odds are […]

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Understanding Social Media Risks: this week in social media

Happy Friday everyone! One very stupid used car dealership bullied a pizza delivery man, and the event was recorded on video. This stunt may well cause the end of their business, as well it should. Everything is recorded these days folks, so be careful out there. While we are on such a cheery topic, Entrepreneur Magazine lists 14 different ways social media […]

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The State of Social Media in 2014 and Beyond

Happy Friday everyone! What a year it has been, both in the industry and my 4 1/2 year career as a social media strategist. In my opinion 2014 was the year when the general public began to realize that social media is here to stay. The fact that grandparents are furiously poking their grandchildren on Facebook only solidifies social media’s long-term staying power. Indeed I believe […]

David Deutsch Social Media

Do You Know Which Video Broke YouTube?

Happy Friday everyone! Perhaps you have heard of the video Gangnam Style from Korean megastar Psy? Welp, this was the most popular video in YouTube history; in fact, it was so popular it actually broke their counter system. Read the full story. Personally I don’t get the appeal of this song, but I guess I’m just out of touch. And […]